
Interactive
Services
Eurowide Media acknowledge the fact
that measuring the results of an advertising campaign is key to achieve
the accountability that the industry demands.
Eurowide Media has a division that provides a solution to this problem, and brings in additional revenues, too.
Anyone with a mobile phone, PDAs or any wireless-enabled device will be able to interact with Eurowide Media screens. They will have an incentive to interact, whether to win a prize, get a discount voucher, download a song or a ring tone or simply vote on a poll. Advertisers will have a way of knowing that their ads has been seen and reacted upon. The real time feedback can be used to modify a campaign if and as required.